Somebody should be counting African commerce.

So we do. Every online store on the continent — when it launched, what it runs, who built it, how it takes payment. We publish what we find.

PayFast still owns South African checkout — but Yoco is winning the new stores

We can see the payment stack of 17,378 South African storefronts. PayFast leads by more than two to one, yet among stores launched since 2025 the gap narrows sharply. Here is the whole table.

Dawn powers 12,488 African storefronts — and almost nobody is paid for it

Shopify's free default theme runs more of African commerce than the next three themes combined. Here is where it shows up, and what that tells you about the market.

Everything we've published